Fawry My Fawry App

Pay it with one click | Creative Campaign

School: Advertising 101

Key Visual No.1

Key Visual No.2

Key Visual No.3

Key Visual No.4


Project Overview:
Our upcoming campaign targets the affluent audience of Social Classes B & C
aged 20 to 35, aiming to position Fawry as the preferred choice for online payments.
By communicating Fawry's diverse services and emphasizing reliability,
we seek to increase brand awareness and actively engage our audience,
making Fawry the go-to brand for seamless and secure electronic transactions.

Marketing Objectives:
-Be familiar with Fawry services
-make it the first brand to think about online payment
-increase brand engagement

Message: Highlighting Fawry Bill Payment Services by the mobile application and its different benefits
Concept: The scene depicts a person being busy: one hand is occupied with a task while the other hand is paying a bill via a mobile app. Surrounding elements, like scattered papers and spilled coffee, suggest a chaotic environment, indicating the person's confusion while multitasking.

Target Audience:
Social class: class B & C
Gender : ( Males & females )
Age Group: 20: 35
Occupation: Fawry users could include a wide range of occupations, from office workers to entrepreneurs to students.

behavior: someone who is a Convenience Seeker, Financially Responsible,
Has a busy life and prefers digital payment methods over traditional ones
interests: convenience, technology, financial management, security,
savings, and time-saving solutions.
Fears: someone has a fear of missing out and wasting time.

Brand personality: competent, Modern, innovative, Reliable, supportive
The tone of voice: Friendly and approachable, Clear and straightforward, Supportive and Empowering
Advertising Appeal: pain solution appeal

Adaptations: To ensure that the campaign reaches the target audience, and achieves its goals, the most appropriate mediums for disseminating the campaign were chosen based on a study of the audience and the specified budget.
ATL: Outdoor billboards on highways, metro stations, and train stations,
Areas known for traffic congestion, such as the 6th of October Bridge.
TTL: Social media platforms such as Instagram and Facebook, where our
primary target audience is present and active.

This student campaign titled 'Pay it with one click | Creative Campaign' was published in Egypt in March, 2024. It was created for the brands: Fawry and My Fawry App, by ad school: Advertising 101. This Design, Digital, and OOH Outdoor media campaign is related to the Electronics, Technology industry and contains 8 media assets. It was submitted 24 days ago by Creative Graphic Designer: Mostafa Alhanafy of Freelancer.


ADV 101 Course Instructor / Art Director: Ahmed M. Elassi
project Concept - Copies - Copywriting - Art direction: Mostafa Alhanafy
Strategy: (Teamwork) Me and Fawry team in ADV 101 Course


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