Description
In a world where entertainment, information, and culture live in the digital space, millions of people still face a silent reality: restrictions that prevent them from paying for online services. Economic crises, state limitations, or political decisions beyond the control of everyday people create barriers that separate many from the universe of series, films, and games that others enjoy without a second thought.
That’s why Meru was born. To break down those barriers. With its digital or physical card, anyone can pay for streaming platforms and online games without limitations, quickly, securely, and accessibly—regardless of the country, the circumstances, or the obstacles in their way.
The idea is simple yet powerful: no one should be left out of the digital world because of factors they cannot control. Meru restores the freedom to choose, to enjoy, and to connect with what you love.
A campaign that stands for access, opens doors, and proves that with Meru, the digital world belongs to everyone again.
This professional campaign titled 'Your Digital Access - MERU' was published in Bolivia in December, 2025. It was created for the brand: Meru, by ad agency: Icónica. This Design, Digital, and Print media campaign is related to the Finance industry and contains 4 media assets. It was submitted 6 days ago by Director Creativo : Gerardo Agreda Salazar of Icónica.
Credits
Agency: Icónica
CEO: Jose Anachuri Richter
Chief Creative Officer: Pablo Miño R.
Creative Directors: Gerardo Ágreda Salazar, Francisco Saavedra Arana
Art Directors: Marcelo Loayza, Guillermo Borda
Chief Account Officer: Paula Suarez
Account Director: Carlos Hugo Melgar
Client: Meru
