if i die first

Your chance to world fame, after you die

Agencies: Mizbala Twentythree


How the app works in three easy steps: After installing the app, you leave your message. It may be in video or text format, 
and it’s possible to either record a message or upload a ready video.
You then choose friends to be your Trustees, which are in charge of reporting your passing away, thus triggering your final message to be
In order to assure your message is safely kept until the moment has come, we have taken the highest security measures. No one but you will be able to see your message, including company employees or Trustees. As an act of precaution, the moment a death report is received, the user that left the message is immediately informed and a time buffer is activated, to ensure this was not a mistake.

About the developers: Willook is a start-up company that specializes in time-capsule services and products. The company is assembled of a team of entrepreneurs, psychologists, educators, programmers and investors worldwide. Eran Alfonta, Founder & CEO, came up with the idea after friends of his were involved in a car accident and had a near death experience while on vacation in Italy. The traumatic experience left them with the realization that death could catch them anywhere, anytime, and that there had to be a service that enabled leaving a message for their kids and loved ones. After investing substantial resources to research the concept in hospitals and hospices in the USA, the first version of if i die was launched in 2010. Quickly understanding the service had real social motives, Willook moved the platform to Facebook and launched a successful marketing campaign in mid 2011, receiving worldwide media coverage.
If I die website:

This professional campaign titled 'Your chance to world fame, after you die' was published in Israel in August, 2012. It was created for the brand: if i die first, by ad agencies: Mizbala and Twentythree. This Digital medium campaign is related to the Professional Services industry and contains 1 media asset. It was submitted almost 12 years ago.


Adertising Agencies: Mizbala, twentythree, Israel
Regional Executive Creative Director: Dori Ben Israel Kario
Creative Partners: Erez Rubinstein, Yossi Tzarfati
Music: Lee Curreri, AKA Bruno Martelli from TV series FAME
Animation and Post Production: Yuval Meron
Digital Design: Hooligans
Development and Coding: Go-Public


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