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HDFC Life

YoungStar Udaan- Bano apne bachon ke

Agency: Logicserve Digital

Description

Parents dream the same dream as their children. They find pride in their wins and comfort in their happiness. For them, their child's dream is their dream; and their child's success is their success. But for their child to become a success, apt planning, lots of hard work, and sacrifice are required from their end.

Putting the parents' side into perspective, we arrived at the campaign Har Sapne Ka Aadha Hissa. The campaign portrays the journey of a little girl, Mishi, who dreams of becoming a pilot, while on one hand, Mishi's mother, who also has the same dream of seeing her daughter become a pilot. She prepares, plans, and works day and night for her daughter's dream. The film reveals the invisible efforts of parents, efforts that mostly go unnoticed behind a child's success. But on the other hand, for Mishi's mother, the journey becomes a little easier when she chooses HDFC Life YoungstarUdaan to take care of her daughter's financial and educational needs. Likewise, with the multiple plan options and guaranteed benefits of the child savings plan, every parent can plan for their child's dreams, education, and future needs.

This professional campaign titled 'YoungStar Udaan- Bano apne bachon ke' was published in India in July, 2022. It was created for the brand: HDFC Life, by ad agency: Logicserve Digital. This Content, Digital, and Film media campaign is related to the Insurance industry and contains 3 media assets. It was submitted 5 months ago.

Credits

HDFC Life Team : Vishal Subharwal, Francis Rodrigues, Robin Potbhare, Sneha Mohan
Execution Agency: LS Digital
Production Company: Boathouse Media
Script and Idea: Team Schbang - Rishabh Pande, Simran Kumar
Sr. Vice President: Manesh Swamy
Sr. Creative Directors: Dipshika Ravi, Nishant Patil
Group Heads (Creative & Design) Rajesh Vichare
Art Director: Sumit Khandekar, Santosh Walwaikar
Ass. Manager Servicing : Nikita Shrivastava

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