There's something wrong with the assumption that insurance is for boring people. Isn't it actually true that people who lead exciting lives are in bigger need for insurance? They are young, restless and – with Balcia Insurance – willing to keep a few extra euros in their pockets. So, we decided to start a completely new conversation with an absolutely different audience: young adults. They have a unique mindset: eager to live their cuckoo lifestyles and be considered responsible grownups – both at the same time.
This professional campaign titled 'What happens in your car' was published in Latvia in August, 2022. It was created for the brand: Balcia, by ad agency: VUCA. This Film medium campaign is related to the Insurance industry and contains 1 media asset. It was submitted over 1 year ago by CD: Oskars Klauze of VUCA Communications.
Agency: VUCA, Riga, Latvia
CD: Oskars Klauze
AD: Klavs Lauls
Client Service: Ieva Kasparane
Production: Penthaus Co., Riga, Latvia
Director: Gustavs Kibilds
Dop: Emils Ozolins
Producer: Linda Lindenberga
Balcia Brand: Evita Ošeniece, Patricija Karane