Coke Summer Studio
Description
Instead of collaborating with a popular star, Coca-Cola gave a chance to aspiring local artists. The brand recorded a 14-track album, shot video clips and documentaries for each artist, placed them on billboards around the country, and added a unique QR code on the bottle with a link to the new tracks.
As a result, everyone benefited: branded content and music went viral, and artists got a boost in their music careers.
This professional campaign titled 'Coke Summer Studio' was published in Kazakhstan in June, 2021. It was created for the brand: Coke, by ad agency: FCB ArtGroup Almaty. This campaign is related to the Media, Music, and Soft Drinks industries and contains 1 media asset. It was submitted 7 months ago by Senior Art Director: Sanzhar of FCB ArtGroup Almaty (Agency Network: FCB).
Credits
Motion Designer: Danil Li
Graphic Designers: Oleg Tsoy
SMM: Tais Tukanova, Azam Hasanov
Art Director: Sanzhar Kozzhanov, Semyon Mishchinenko
Creative Director: Nikita Frankovskiy, Erica Romero
Digital strategist: Ruslan Kim
Account Manager: Olzhas Shakhabayev
Managing Director: Rustam Kunanbaev
Client: Assem Yerlanova, Selen Akin, Muhammad Tallal
