Young Cece

Agency: Machine_


A lot of people have interesting music tastes. Ones you wouldn't normally associate with them mainly because of their age, race, personality, style and their cultural background. But music taste knows no boundaries. To showcase that there's a wide variety of music on Spotify, we tapped into the insight of people being into music genres that defy our preconceived notions - of them and the music we think they'd be listening to

This professional campaign titled 'Young Cece' was published in South Africa in August, 2022. It was created for the brand: Spotify, by ad agency: Machine_. This Audio medium campaign is related to the Media, Music, and Recreation, Leisure industries and contains 1 media asset. It was submitted about 1 year ago by Executive Creative Director: Jabulani Sigege of Machine_.


Advertising Agency: Machine_, South Africa
Recording Studio: Sonovision
Sound Engineer: Kitso Moremi
Art Director: Mantwa Toka
Copywriter: Mokgethwa Machaka
Executive Creative Director: Jabulani Sigege
Strategist: Tafadzwa Muzuwa
Account Management: Mara Diavastos, Sindy Mazibuko, Chrizanne Wolfaardt
Agency Producer: Sonja Reichwein
Performance: Zesuliwe "Zesu" Hadebe, Mokgethwa Machaka
Brand Representative (Client): Sithabile "Star" Kachisa
Media Agency: UM


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