You're getting under their skin
According to a study, yearly, over 40 million animals are hunted in the wild or bred on farms to commercialize their fur or skin.
The campaign 'You're getting under their skin' aims at making people think about how their simple life choice of buying a jacket upsets the entire wildlife.
In addition, this campaign is interesting because all the artwork has been generated using Midjourney and in no way invested in any animal skin jackets.
This student campaign titled 'You're getting under their skin' was published on March 30, 2023. It was created for the brand: WWF, . This Digital, Outdoor, and Print media campaign is related to the Public Interest, NGO industry and contains 10 media assets. It was submitted 6 months ago by Copywriter: Anshuman Singh .
Copywriter: Anshuman Singh
Art: Anshuman Singh