University of Bergen

The Crib Death Turn

Agency: TRY Advertising


For decades the University of Bergen has affected the whole world with scientific discoveries. This year they celebrate 75 years, so to mark the anniversary, we promoted several of the research findings they've achieved since its founding.
One of these findings was Professor Trond Markestad and his team's research on crib death. For decades, sleeping on the stomach could lead to crib death, but they found out that newborns rather should sleep on their backs. Quickly after this research had reached the public, Norway witnessed a decrease in the number of crib death cases, and in the end, the statistics got halved.
To communicate this achievement, we created an interactive print where the readers could help turn a sleeping baby over on the right side. The print got published in one of Norway's largest news magazines, VG Helg, and local newspapers in Bergen.

This professional campaign titled 'The Crib Death Turn' was published in Norway in October, 2021. It was created for the brand: University of Bergen, by ad agency: TRY Advertising. This Print medium campaign is related to the Education and Health industries and contains 3 media assets. It was submitted over 2 years ago by Art Director / Creative: Mathias Sandvik of TRY Advertising.


Advertising Agency: TRY Advertising, Norway, Norway
Creative: Mathias Sandvik
Creative: Hallvard Vaaland
Account Manager: Trine Hox
Photographer: Sara Angelica Spilling
Designer: Magnus Snickars
Designer (Reproduction): Anne Birgitte Nesse


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