ADVERTISING

Mobil 1

You are the 1

Agency: McCann

Description

The web video “You are the 1," features dancer and actor Mirai Moriyama, known for having a singular presence on the stage, TV, and movies. The video begins with Mirai, embodying a car, standing nobly at the starting line. As two race cars start off beside him, he begins to dance, using a technique called “floor dance” that is rarely seen in Japan. Mirai fearlessly dances around the track as the two cars repeatedly zoom past him at dangerously close range. Remaining consistently unrattled, Mirai presses toward the finish line, resolutely maintaining his own pace, intrepidly using his entire body and being to express the brand’s message, “Reach No.1 in your own way, by taking your own path.”

This professional campaign titled 'You are the 1' was published in Japan in February, 2018. It was created for the brand: Mobil 1, by ad agency: McCann. This Film medium campaign is related to the Automotive industry and contains 1 media asset. It was submitted over 4 years ago.

Credits

Advertising Agency: McCann Tokyo, Japan
Executive Creative Director: Isamu Nakamura
Creative Director: Naoto Nishio
Creative Planner: Ryosuke Yoshitomi
Account Supervisor: Kanji Suzuki
Producers: Tatsuhiro Ishikawa , Tomofumi Abe
Film Director: TAKCOM
DoP: Makoto Tajima
Gaffer: Masahiro Inoue
Grip: Takaharu Mouri
Choreographer: Tomohiko Tsujimoto
Car Stunts: Shigeru Takahashi, Hideyuki Fujino
Cast: Mirai Moriyama
Stylist: Shinichi Mita
Hair / Make Up Artist: Miho Tokiwa
Offline Editors: Michinari Maeda, Masaki Mizuno
CG: Kouhei Nakama, Yasuaki Matui, Kaneko Keriyama
Music: Takuma Watanabe
Mixer: Tsuyoshi Sakado
Drone / Go Pro Operator: Hirokazu Somemiya, Osanao Iwabuchi
Sound Effect: Akihiko Miyara
Colorist: Masahiro Ishiyama
Location Coordinator: Takuya Okada, Masayuki Tanaka

ADVERTISING

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