Description
ROTHCO reframes the traditional ‘Birth, Deaths & Notices’ section of an Irish National newspaper to highlight Africa’s threatened white rhino population at the hands of illegal poachers. In collaboration with Dublin Zoo, the print campaign was sparked by the birth of a rhinoceros calf at the zoo and evolved to illuminate the startling contrast between the birth and death rates of the threatened species.
This professional campaign titled 'Birth, Deaths & Notices' was published in Ireland in February, 2018. It was created for the brand: Dublin Zoo, by ad agency: Rothco. This Print medium campaign is related to the Public Interest industry and contains 4 media assets. It was submitted about 7 years ago.
Credits
Advertising Agency: ROTHCO, Ireland
Executive Creative Director: Alan Kelly
Creative Director: Jonathon Cullen
Copywriter: Rob Turner
Art Director: Dave Kelly
Head of Account Management: Miriam Hendrick
