Haters Gon’ Hate

Agency: UltraSuperNew


This satirical spot urges everyone to #drivechange towards a carbon free society. Ahead of one of the most important summits of our time - COP26 - Greenpeace have launched ‘Haters Gon’ Hate’, a campaign to drive change and educate people about the future of mobility in a zero-carbon society.
There are still haters because even the greatest of futures comes with its share of those. The haters in the film are some of the counted few that pine for the old days when gasoline, vast highways, and oversized SUVs still reigned supreme. Everything the haters miss is precisely what makes this vision of a carbon-free future worth fighting for the rest of us.

This professional campaign titled 'Haters Gon’ Hate' was published in Japan in October, 2021. It was created for the brand: Greenpeace, by ad agency: UltraSuperNew. This Film medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted almost 3 years ago by Brooks: Zoe.


Advertising Agency: UltraSuperNew, Tokyo, Japan

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