Keeping true to TOTAL Hi-Perf Motorcycle Engine Oil’s brand promise of making your ride enjoyable, TOTAL with WAT Consult has taken a step forward to make the ride more meaningful along with being enjoyable. The brand brings to light the unsung legends of the country who, over the years, have worked selflessly to make this society a better place to live through a digital video series aptly titled - "Ride For Legends."
This is a challenge taken up by 4 moto-vloggers to discover the unsung legends of the society on their bikes. Through this campaign the vloggers will highlight the unsung legends lives and achievements to the world, one story at a time. The same has been co-created along with popular YouTube channel Powerdrift and is also available on Voot.
This professional campaign titled 'Ride for Legends' was published in India in February, 2018. It was created for the brand: Total, by ad agency: WATConsult. This Content medium campaign is related to the Automotive industry and contains 4 media assets. It was submitted over 4 years ago.
Advertising Agency: WAT Consult, Mumbai, India
Senior Account Manager: Aakash Chatterjee
Lead Account Manager: Rahul Mundhra
Account Lead: Neha Dave
Senior Executive: Nirmal Rajan
Digital Media Executives: Ajab Mir, Shreya Bhalsod
Senior Creative Designer: Sumit Bansode
Junior Graphic Designer: Ganesh Panchmukh
Flash Animator / Video Editor: Prashant Narvekar
Front-end Developer: Sanjay Vishwakarma
Management Trainee: Atul Pathak