We are in the midst of a global health crisis and Israelis are also trying to curb the spread of the Coronavirus. One way to deal with this virus is domestic insulation and in Israel all citizens have been asked to stay at home. The Edri-8 Out Of Home billboard company has decided to contribute its part to the fight, through a huge digital billboard on the main axis of traffic in Tel-Aviv Israel.
This professional campaign titled 'You Are Not Supposed to Look at This Billboard!' was published in Israel in March, 2020. It was created for the brand: Edri-8, by ad agency: M&C Saatchi. This Outdoor medium campaign is related to the Health and Public Interest, NGO industries and contains 1 media asset. It was submitted over 2 years ago by ECD & OWNER: Tzur Golan of NEW TEL AVIV.
Advertising Agency: M&C Saatchi, Tel Aviv, Israel
Ecd: Tzur Golan
Art Director: Alon Avni
Copywriter: Tzur Golan
Ceo: Alon Hochdorf
Group Account Director: Idit Zemmer