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Lego

Yellow Brick, Green Brick, Red Brick, Blue Brick

Description

The ads appeared on four consecutive pages. LEGO is a company that has fostered imagination, invention and creativity for over 60 years. So it is unusual for these ads to feature only long copy with minimal imagery. However, upon reading each of these scenarios the ad comes to life in a way that is unique only to the reader and how they see these playtime scenarios in their mind's eye. Typographic elements of kerning contrasted with tracking allow the reader to almost get lost in the copy selecting keywords for their imagination. The fourth ad in the series, “Yellow Brick” features a notepad with the tagline “Every LEGO brick tells a story. Build yours.”

This professional campaign titled 'Yellow Brick, Green Brick, Red Brick, Blue Brick' was published in United States in January, 2012. It was created for the brand: Lego, . This Print medium campaign is related to the Gaming industry and contains 4 media assets. It was submitted over 10 years ago.

Credits

Chief Creative Officer: PJ Pereira
Creative Director / Copywriter: Aricio Fortes
Creative Director / Art Director: Paulo Coelho
Account Executive: Lo Braz
Illustrator: Eduardo Gomes

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