Description
Djezzy is the leading telecom operator in Algeria with 16 millions subscribers. Over the 30 - 69 age group, the brand is the leader, it is less efficient among the 15-25 age group, winning back this target group is a strategic issue for a successful transformation and long-term growth. Djezzy accepted a disruptive idea, creating a totally outsourced marketing department entrusted by 4 instagram influencers.Their mission: to create a concept offer, called IZZY, completely aimed and created for the young people, according to their uses and needs. Powered By the young generation to young generation. More than an offer, IZZY has grown into a community of engaged customers in less than a year.
This professional campaign titled 'Izzy, The game changer' was published in Algeria in June, 2021. It was created for the brand: Izzy By Djezzy, by ad agency: Allegorie Group. This Digital medium campaign is related to the Electronics, Technology industry and contains 7 media assets. It was submitted over 3 years ago.
Credits
Advertising Agency: Allegorie group, Algiers, Algeria
