Care & Delight, Care & Delight

Agency: ALL-IN


The idea is to show How the client service of LG can be active even in the worst situation. the story telling is based on "Once upon a time" in a local language. this is the first animation work of LG in Africa.
Arabic rhymes were used to impact the animation and deliver the claim as simply as possible.

This professional campaign titled 'Care & Delight, Care & Delight' was published in Algeria in July, 2017. It was created for the brand: LG, by ad agency: ALL-IN. This Digital medium campaign is related to the Electronics, Technology industry and contains 2 media assets. It was submitted over 6 years ago.


Advertising Agency: ALL-IN AD LAB, Algiers, Algeria
Creative Director: Samir Badaoui
Head of Strategy: Idir Mahfouf
Copywriter: Rima Boudjenah
Illustrator / Animator: Habib Bachir
Digital Account Manager: Soumeya Hamadi
Marketing Director: Zakaria Messikh

Save the Children


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