At a time where millennials are so overwhelmed with life and everything it entails, Audible decided to use the language millennials speak to their advantage: Gossip. We will be turning some of the world’s favorite plots into gossip, and use OOH speakers to bring it to them and capture their attention.
This student campaign titled 'XoXo' was published in United States in July, 2020. It was created for the brand: Audible, by ad school: Miami Ad School. This Experiential medium campaign is related to the Electronics, Technology and Media industries and contains 1 media asset. It was submitted about 3 years ago by Creative Copywriter: Hatem El Akad of Miami Ad School San Francisco.
Advertising School: Miami Ad School Miami and San Francisco, Miami and San Francisco, United States of America
Art Directors: Valentina Orjuela, Monica Andrade
Copywriters: Julia Garicochea, Hatem El Akad