Due to Covid-19, museums and galleries around the world closed their physical doors but reopened them online in an attempt to keep art alive. Unfortunately, most people aren’t aware of this. Giphy, recently acquired by Instagram, wants to provide a new space for small artists’ exhibits to meet the community. We will transform works of art into GIFs, so that they can be used and shared on IG Stories. Viewers can then click them and be redirected to their respective virtual exhibition.
This student campaign titled 'The GIF Gallery' was published in United States in May, 2020. It was created for the brand: Giphy, by ad school: Miami Ad School. This Digital medium campaign is related to the Electronics, Technology and Media industries and contains 4 media assets. It was submitted about 3 years ago by Art Director / Product Design Engineer: Valentina Orjuela.
Advertising School: Miami Ad School, Miami, United States of America
Valentina Orjuela: Monica Andrade