The daily commute has a huge impact on our mental health. LA, San Francisco and NYC are among the most congested cities in the world; averaging over 100 hours of wasted time stuck in traffic annually.
This campaign shows commuters that Audible is a much more meaningful and productive way to spend that previously hated time. Ads will use popular book titles with a witty twists, celebrating the new found love for commuting. The ads will be specific to each city and the way people commute there.
Through partnerships with Google Maps, Uber and Lyft, commuters will also be rewarded with book credits and promo codes, to commute more with Audible.
It’s time we learned to love traffic.
This student campaign titled 'Love Audible. Love Traffic.' was published in United Kingdom in August, 2020. It was created for the brand: Audible, by ad school: Edinburgh Napier University. This Integrated medium campaign is related to the Electronics, Technology industry and contains 7 media assets. It was submitted over 2 years ago by Art Director: Youmna Hazzaa of Edinburgh Napier University.
Advertising School: Edinburgh Napier University
Creative: Youmna Hazzaa
Copywriter: Daniel Finn