Audible aims to bring two interests in exercising and exploring together. Most joggers would already have their listening device which is used throughout their exercise routine. With Audible, it would transform their normal jogging routine into a new presence of audiobook listening experience. Through this experience, Audible will focus on motivating jogger to complete the route with a reward by unfolding a new chapter of the story. The jogger can now do both by accomplishing their fitness goal while going for an exciting adventure.
This student campaign titled 'Run For The Chapter' was published in Singapore in July, 2020. It was created for the brand: Audible, by ad school: Miami Ad School. This Outdoor medium campaign is related to the Electronics, Technology industry and contains 2 media assets. It was submitted over 3 years ago by Student: Nursolehin.
Advertising School: Miami Ad School Europe, Berlin, Germany
Art Director: Nursolehin Yunos
Creative Direction: Lukas Rossmanith, Shelley Lui