The University Veterinary Hospital in Israel is well known for it’s expert doctors in various fields. Using the hospital’s stock of animal x-ray footage, we created transparent business cards that looked like miniature x-ray sheets. That way, each doctor was represented by an x-ray image that corresponded to his specialism or preferred animal.

This professional campaign titled 'X-Ray Business Card' was published in Israel in October, 2010. It was created for the brand: University Veterinary Hospital, by ad agency: Saatchi & Saatchi. This Direct medium campaign is related to the Health industry and contains 1 media asset. It was submitted over 13 years ago.


Advertising Agency: Saatchi & Saatchi, Tel Aviv, Israel
Chief Creative Officer: Yoram Levi
Creative Director: Nadav Pressman
Copywriter: Eran (Shushu) Spanier
Art Director: Uri Dagan
Account Management: Nataly Ziv
Account Superviser: Sigal Tzur-Shavit
Graphic Design: Inbal Nezer, Zehava Greenberg


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