The one with the bulldozer
Description
What do you get when you bring a bulldozer to coffee time? A mess, a ruined espresso, and a very important point.
CAKE.com's latest campaign tackles a universal truth about work: it's not about effort or energy — it's about having the right tools for the job. Set in nature, the film follows a posh actor enjoying a moment of calm, until a bulldozer arrives to pour the sugar. The result is absurd, cinematic, and impossible to ignore.
The ad introduces CAKE.com's suite of workplace tools, Clockify for time tracking, Pumble for team communication, and Plaky for project management; built for people who'd rather work smart than bulldoze their way through the day.
Work smarter. Not harder.
Choose the right tool
This professional campaign titled 'Wrong tool. Not so perfect coffee.' was published in United Kingdom and United States in April, 2026. It was created for the brand: CAKE.com, by ad agency: CAKE.com Creative HUB. This Digital medium campaign is related to the Electronics, Technology industry and contains 1 media asset. It was submitted 10 minutes ago by CAKE.com Creative HUB.
Credits
Creative director : Miloš Jakšić
Director : Aljosa Nikolić
Producer : Marina Lukić
Assistant Producer: Jelena Radojević
Designer : Ognjen Milenković
Copywriter : Kristina Belomarković
Social Media & BTS : Marijana Lacalandra
DIT : Bojan Perkucin Dakov
PRODUCTION :
1st AD : Draža Petrović
Unit Manager : Dušan Vitanović
ART DEPT. :
Set designer : Sonja Nenadić
CAMERA & SOUND :
DoP : Aleksandar Karaulić
1st AC / Focus puller : Nemanja Andrejević
Video link : Aleksa Sudar
Sound recorder : Djordje Petković
Photographer : Branislav Jovanovic
GRIPS & LIGHTS :
Key Grip : Nenad Maksimovic
Grip : Igor Maksimović
Grip : Vladimir Ljubić
Grip : Ognjen Catić
Grip : Nenad Latinčić
Grip Truck Driver : Miloš Maksimović
Gaffer : Zoran Jovanović
