"The Young Ones" is the biggest international creative competition for students. Our job was to promote participation and especially the new „Portfolio Competition“, in which free work in categories like „Illustration“ or „Game Design“ can be entered.
By participating, youngsters can present themselves to top employers and improve their career opportunities. Many figures of speech on the topic „career“ use vocabulary from the field „creation/design“. Eight visuals in which the iconic „Pencil“ logo of „The Young Ones“ is interpreted in different craft styles, with headlines combining the style with the benefit „career“.
This professional campaign titled 'Write, Color, Build, Unfold, Cut, Develop, Draw' was published in Germany in December, 2016. It was created for the brand: The Young Ones, by ad agency: Serviceplan. This Outdoor medium campaign is related to the Professional Services industry and contains 7 media assets. It was submitted about 5 years ago.
Advertising Agency: Serviceplan, Munich, Germany
Global Chief Creative Director: Alexander Schill
Creative Innovation Directors: Franz Roeppischer, Lorenz Langgartner
International Account Director: Diane Schulz
Junior Art Director: Pedro Nogueira Gropo
Artists: Frank Graefe, Daniel Kuhnlein, Thomas Prochnow, Christian Mittelmaier, Mona Franz