SaferPhone

For Christmas, Orange launches SaferPhone—the offer that reconciles parents and teenagers.

Many teenagers ask for a smartphone as a Christmas present, while their parents are torn between their desire to fulfil this wish and their concerns about digital uses. With its long-standing commitment to the digital protection of children and support for families, Orange is launching the SaferPhone solution to help reconcile parents and teenagers.

Orange, committed to a safer digital world for many years, is launching SaferPhone on November 21 to coincide with Christmas. This service filters unwanted calls, blocks malicious links, and protects against cyberthreats. The SaferPhone offer also includes access to a refurbished iPhone 12 64GB for €99.

Orange, a long-standing partner of the e-Enfance/3018 organisation, reaffirms its support for the fight against cyberbullying. In addition, with the “Commitment Pact” between parents and teenagers, the brand encourages healthy digital practices: protecting personal information, configuring social networks, limiting screen time, and embracing moments of disconnection. These initiatives are designed to promote a more conscious and respectful use of digital tools.

An advertising campaign orchestrated by Publicis Conseil Launched for Christmas, the film produced by BIG and directed by Réalité presents the parent-teen debate around the smartphone and its uses in an offbeat, positive way. The film features the iconic Christmas carol Carol of the Bells, sung by a choir and reimagined by Clément Ducol, nominated for an Oscar this year with the film Emilia Perez.

In the middle of this confrontation, an Orange advisor appears, listening to the teenagers' demands and the parents' concerns before announcing a solution to reconcile them: SaferPhone—a reconditioned, quality, cyber-secure smartphone with personalised advice.

A major media plan
The campaign kicks off on TV and social media on November 22, followed by cinema, press, and print from November 28. A “calendar of arguments” will run from December 1 to 24, featuring iconic sports figures (Ousman Dembélé, Sakina Karchaoui), eSports representation (Karmine Corp), and influencers (Kayane, Aypierre).

A partnership with Mcfly and Carlito, sharing their own parenting experiences, will also be highlighted in a video broadcast by the content creators in December.