Wrapped
Description
Spotify’s annual “Wrapped” juggernaut launched today. Along with its much-anticipated global top-of-year lists for artists and songs, we got a tweaked user experience along with a global video, OOH and social media campaign.
There’s close to a dozen new options to deep-dive your listening trends. On a global stage, and for the fourth time, Bad Bunny ranked as Spotify’s global top artist.
This year, the brand added audiobooks and podcasters to the personalized user experience, including top audiobook, genre and podcaster to the mix. There’s also a new “Listening Age” section, which compares your tastes to others in your age group. There’s also a “Listening Archive” AI-powered feature that offers users up to five reports based on their daily music choices.
This professional campaign titled 'Wrapped' was published in United States in December, 2025. It was created for the brand: Spotify, . This Integrated medium campaign is related to the Electronic Devices industry and contains 1 media asset. It was submitted about 2 months ago.
