Description
Nerolac Paints has introduced a range of White Paints by the name WOW White, which is the whitest white in the category. To bring out the message loud and clear, we equated the colour with creatures considered the whitest. Each creature is depicted to be crying in sadness having realised that there is something even whiter than them and now have lost their credibility of being amongst the brightest white in the world.
This professional campaign titled 'Wow White' was published in India in March, 2025. It was created for the brand: Nerolac Paints, by ad agency: Rediffusion Brand Solutions Pvt. Ltd. This OOH Outdoor medium campaign is related to the Household Products industry and contains 4 media assets. It was submitted 12 days ago.
Credits
Advertising Agency : Rediffusion Brand Solutions Pvt Ltd
National Creative Director: Pramod Sharma
Executive Creative Director: Virendra Tivrekar
Creative Director : Kiran Parihar
Copywriter : Kiran Parihar
Art Director: Kiran Parihar
Production: Vishwanathan R
Retoucher: Yogesh Bhagat
Client Servicing: Simran Shelar
