Description
Concept Storyline & Science Integration
To translate Faricimab’s clinical success in PCV into a visually immersive narrative that bridges science and symbolism.
The campaign theme “From Eruption to Evolution” represents Vabysmo’s ability to cool the core of PCV, restoring calm, control, and clarity to vision.
Anchored in SALWEEN study results, the idea emphasizes that with Vabysmo, it’s not just disease suppression it’s restoration and transformation.
A campaign born from science, shaped by story transforming PCV from eruption to evolution and reaffirming Vabysmo’s next-generation leadership.
To capture attention from afar and reinforce the “Eruption to Evolution” theme, the entire narrative was compressed into a stunning anamorphic video displayed on a massive LED screen on the booth’s fascia. This high-impact visual content acted as a magnet, drawing attendees into our space and seamlessly telling the story of the volcano’s transformation, immediately linking it to the SALWEEN data.
This professional campaign titled 'Eruption to Evolution' was published in India in October, 2025. It was created for the brand: VABYSMO, by ad agency: Artbot Advertising and FIlms. This Film and Print media campaign is related to the Pharmaceutical industry and contains 1 media asset. It was submitted about 8 hours ago.
Credits
Advertising Agency : Artbot Advertising and Films
Production : In House
Art Director : Ramdas/ Murali
Copy Writer : Manoj Kamble
Film Editor : Karthik.
