Would you pretend to be disabled?

Agency: Publicis Groupe Israel


December 3rd 2022 marks the International Day of Disabled Persons. To honor this day, Israel Accessibility Association and the advertising agency, Leo Burnett, produced a film that aims to put an end to a common phenomenon that severely affects the availability of disabled parking spaces. The phenomenon is this: healthy people use the parking permit of a disabled member of their family to park in a disabled parking space.

The purpose of the video is to convey the message:
Using someone else's disabled permit is just as unethical as pretending to be disabled.

Just because you have a disabled permit for your car does not give you the right to park in a handicapped parking spot. Unless the holder of the entitled permit is in the vehicle with you, you are not allowed to park there.

This professional campaign titled 'Would you pretend to be disabled?' was published in Israel in December, 2022. It was created by ad agency: Publicis Groupe Israel. This Film medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted over 1 year ago.


Copywriter: Michal Perry, Shlomo kavas
Art Director: Tomer Attal
Creative Director: Oren Ben Naim
V.P. Creative: Idan Levy
CEO: Imi Eiron
Producer: Michal Perry, Menny Zarchia
Supervisor: Nili Abu Hazeira
Account manager: Ofir Deligdish
Director, Editor and Filmographer: Tomer Rachmani
Narrator: Alon Landa
Actor: Danir Nizan
Sound Editor: Sidney Toledano
After: Balza Studio


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