On the occasion of World Water Day (22 March), we came up with this idea to tackle the problem right at the source. We created a sticker (shown in the picture) to persuade people not to drain the planet. Whenever someone came to use the tap, he/she was reminded of what might happen if the world’s water resources dried up.
This professional campaign titled 'World Water Day' was published in United Arab Emirates in March, 2012. It was created for the brand: Al Ain Zoo, by ad agency: Y&R. This Ambient medium campaign is related to the Recreation, Leisure industry and contains 4 media assets. It was submitted almost 10 years ago.
Advertising Agency: Y&R, Abu Dhabi, UAE
Creative Director: Zorzi El Hoyek
Art Director: Anoop Chandran
Copywriter: Adnan Khalid
Photographer: Abdul Nasser
Illustrator: Sunil Das
Additional credits: Rouba El Lababidi, Ali Zayat , Maher Daouk, Pramod K R