Google HMCT

Overcrowding - A space issue

Schools: Universidad Central Universidad Jorge Tadeo Lozano


We adapt the Erica One typography to reflect the discomfort, desperation as well as the problems generated by living in overcrowded conditions.
That's Why by combining the typography with architectural plans, we were able to give voice to those who day by day see their lives reduced to 2mt x 2mt.

This student campaign titled 'Overcrowding - A space issue' was published in Colombia in July, 2023. It was created for the brands: Google and HMCT, by ad schools: Universidad Central and Universidad Jorge Tadeo Lozano. This Design and Print media campaign is related to the Media industry and contains 5 media assets. It was submitted 3 months ago.


Art Director: Vanessa Uribe
Art Director: Andrea Ojeda
Art Director: Juan David Acosta
Copywriter: Mateo Pinzón
Copywriter: Juan Esteban Almanza


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