International Federation of Bakers

World Bread Day, Bread

Agency: CLV


The World Bread Day is an event for all bakers in the world, and for anyone who wants to join the commemoration of a simple food that has been part of diet since prehistoric times. World Bread Day (World Day of Bread) was created by the International Federation of Bakers (UIB) to dedicate a day to the history and future of bread, to share the bakers work, exchange views on the raw material from which many varieties of bread are made. Every corner of the world has much to offer here, bread is worldwide highly consumed food that unfortunately at the moment in some countries is not worth its real value. Therefore, we have created a video to honor the bread. A video shot in Madrid in Panic, one of the best bakeries in our capital, where bread is an object of worship elevated to the status of precious art.

This professional campaign titled 'World Bread Day, Bread' was published in Spain in October, 2016. It was created for the brand: International Federation of Bakers, by ad agency: CLV. This Film medium campaign is related to the Food industry and contains 1 media asset. It was submitted over 7 years ago.


Advertising Agency: CLV, Madrid, Spain
Marketing: Javier Marca
Executive Creative Directors: Fran López, Alfonso Velasco
Art Director: Beatriz Botet
Copywriter: Elena González
Client Services Director: Ines Díaz-Casariego
Production company: Attic Films
Directors: Carlos León, Carlos Mendoza
D.O.P: Rafa Reparaz
Executive producer: Rafa Endeiza
Music: Luis Hernaiz
Sound Design: La Panadería

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