Description
The idea started with a simple observation: the Effie trophy is reflective.
We realized that its surface mirrors much more than the people standing in front of it. It mirrors the impact behind every winning campaign — on brands, on business, on culture and on everyone who helped create it.
So we turned the trophy into a literal reflection of effectiveness itself. Instead of faces, it reflects the metrics, results and change that define an Effie winner.
A visual characteristic became the idea.
The best work doesn't simply receive recognition. It reflects it.
This professional campaign titled 'Work that reflects' was published in Bulgaria in August, 2026. It was created for the brand: The Effie Awards, by ad agency: proof.. This Print medium campaign is related to the Industrial industry and contains 3 media assets. It was submitted 1 day ago by creative director: Angel Iskrev of proof..
