Description
Great power is never created overnight—it grows from strong foundations.
Drawing from this shared truth, ROOTS reinterprets the sacred weapons of Goddess Durga through the language of nature. The Trishul, Gada, Axe, Shankha, and Dhanur are reconstructed from roots, bark, and intertwined branches, symbolizing that strength, courage, and resilience all originate from the same place: strong roots.
By merging the brand's identity with one of India's most powerful cultural narratives, the campaign creates a visual metaphor where mythology and nature become one. The result is a festive series that celebrates not only the victory of good over evil, but also the enduring power of strong foundations.
This professional campaign titled 'Rooted in Power' was published in India in September, 2025. It was created for the brand: Roots, Siliguri, by ad agency: Three Fourth Solutions. This Digital medium campaign is related to the Food and Other industries and contains 5 media assets. It was submitted 14 days ago.
Credits
Client: Roots, Siliguri
Advertising Agency: Three Fourth Solutions
Strategy head : Akshita Jhunjhunwala
Creative Director: Arindam Karmakar
Team Leader: Risha Mondal
Designer: Sayan Dutta
Copywriter: Risha Mondal
Client Servicing: Risha Mondal
