Mastermind Toys is Canada's Authority on Play and that leadership can be felt inside of every Mastermind store across Canada. The Local Collective worked with their team to develop a platform that continued to invite every Canadian of every age to never stop playing. The world is in a play deficit right now, it's been happening slowly over the past few decades, and we are playing less. The benefits of both structured and unstructured play for both development and health are massive, and we wanted to remind Canadians to play.
This professional campaign titled 'Wonder Shower' was published in Canada in November, 2021. It was created for the brand: Mastermind Toys, by ad agency: The Local Collective. This Film medium campaign is related to the Toys industry and contains 1 media asset. It was submitted almost 2 years ago by Founder, President: Kaitlin Doherty of The Local Collective.
Advertising Agency: The Local Collective, Toronto, ON, Canada
Production Company: Taylor Reid
Editorial Company: Married To Giants
Colourist: Alter Ego
Audio House: Grayson Music
President & Chief Creative Officer: Matt Litzinger
Managing Director: Kaitlin Doherty
Head Of Production & Operations Director: Lauren Brown
Strategy Lead: Alison Savage
Client Services Director: Amanda McMillan
Writer: Susan Hung
Art Director: Alek Von Felkerzam