Crystal Hot Sauce

How New Orleans Does Flavor

Agency: Brand Society


New Orleans #1 Hot Sauce Launches Campaign Supporting Local Music, Arts and Culinary Communities.
Crystal Hot Sauce fights the misperception that our culinary reputation isn’t about heat. It’s about flavor. Literally and figuratively. In times like these (COVID-19), the company is also about honoring and supporting the New Orleans arts community which is struggling as a result of the pandemic. In the beginning of 2021, Crystal Hot Sauce launched this this campaign entitled “How New Orleans Does Flavor,” which salutes all the ways the city delights the five senses that gives us our "flavor". And what better time to launch the campaign than during Mardi Gras, the beginning of festival season in New Orleans?
The campaign, which includes television, social media, out-of-home and print, features art from more than a dozen artists, set to music created by local musicians.The campaign was developed with the help of local artists including renowned collage artist/mixed media film maker Simon Blake. Blake worked with images from muralists including Robin Halverson, Chris Pavlik, Henry Lipkis, B Cameron White, Rebeka Skela, Jamar Pierre, Conor Kolk, and John Lee Sanders. The estates of Fats Domino and Dr. John gave their permission to use the likenesses of two of New Orleans’ most beloved stars. The music was composed by local Oscar/Golden Globe winner Donny Markowitz and produced by famed Grammy Winner Misha Kachkachishvili of Esplanade Studios. The soundtrack features Markowitz on bass, Stanton Moore of Galactic on drums, and Brandon Lewis and Charlie Gabriel of Preservation Jazz Hall on trumpet and sax/horns.

This professional campaign titled 'How New Orleans Does Flavor' was published in United States in February, 2021. It was created for the brand: Crystal Hot Sauce, by ad agency: Brand Society. This Integrated medium campaign is related to the Food industry and contains 6 media assets. It was submitted almost 2 years ago by Chief Creative Officer/Exec CD: Mike Rainey of Brand Society.


Advertising Agency: Brand Society, New Orleans, United States of America
Film Production: Fire On The Bayou


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