Description
CONTEXT
In a world where children know animals more through emojis than real-life encounters, disconnection from nature is no longer a problem of the future—it’s an urgent issue of the present. Biodiversity is disappearing while new generations grow up without any real bond with the natural world.
IDEA
If we want children to respect nature, they must first get to know it.
We turned animals into teachers and ecosystems into classrooms.
A campaign that offers a solution as poetic as it is powerful: to take learning outdoors—into the forest, the ice, or the jungle—and let nature itself be the one to teach the lesson.
EXECUTION
We created a series of graphic, audiovisual, and digital pieces where a deer teaches biology by a river, a seal explains melting ice in the Arctic, and a gorilla speaks about tropical biodiversity.
All with an emotional approach, visually epic, and a tone that blends education with tenderness.
The campaign culminates in a real invitation: to celebrate March 3rd, World Wildlife Day, as a day of outdoor classes in as many schools as possible.
This professional campaign titled 'WISE NATURE' was published in Spain in April, 2024. It was created for the brand: Fundación Global Nature, by ad agency: M+C Saatchi Group. This Experiential and Print media campaign is related to the Education, Other, and Public Interest industries and contains 8 media assets. It was submitted 5 months ago.
Credits
Client: Fundación Global Nature
Agency: M&C SAATCHI
Executive Creative Director: Andrés Martínez
Creative Directors: Alejandro de Antonio, David Martínez, and Kike Garrán
Head Of Art: Alejandro de Antonio
Art Directors: Alejandro de Antonio, Nacho Hernández
Copywriters: Kike Garrán and Paula Visa
Account Director: Belén García
Account Executives: Lourdes Prado and Elena Larragán
Communications Director: Carolina González
Postproduction Studio: USER T38
Producer: Carlos de las Heras
Illustrator: Gonzalo Rute
