Winter in Germany

Agency: Havas Germany

Winter in Germany

Winter in Germany - Biker

Winter in Germany - City

Winter in Germany - Dog

Winter in Germany - Mural

Winter in Germany - Spot


In the past 10 years, the number of homeless people in Germany who have died of frostbite has risen by a dramatic 500%*. This is because, in contrast to the assumption that climate change will bring us exclusively warmer winters, the days and nights with hard frost are rising in equal measure. A reality that is becoming the ultimate undoing for more and more homeless people and for which social awareness has not been sufficiently raised. But it is not only the lack of body warmth that is fatal, but equally the too often lack of social warmth and attention from fellow human beings.

For "Winter in Germany," thermal images were taken of places in Düsseldorf where real homeless people are in the open. But the attention is inevitably on the warm passers-by, marked orange/red by the thermal images, who pass by the homeless people. The homeless people, however, due to their own supercooled body temperature, blend in color with the cold, bluish-characterized surroundings. It is not only a visual disappearance that is pointed out but rather the social one: Homeless people are simply overlooked in their life-threatening situation.

This professional campaign titled 'Winter in Germany' was published in Germany in February, 2023. It was created for the brand: FiftyFifty, by ad agency: Havas Germany. This Film, OOH Outdoor, and Print media campaign is related to the Public Interest industry and contains 6 media assets. It was submitted over 1 year ago.


Advertising Agency: Havas Germany, Düsseldorf, Germany
Chief Creative Officer: Eric Schoeffler
Creativer Director: Tobias Rabe
International Creative Director: Helmut Schulte
Senior Art Director: Alexander Schon
Junior Art Director: Joane Calvano
Client Service Director: Harald Jäger
Account Director: Anna Berg
Junior Account Manager: Isabell Rass
Senior Producer: Judith Domogalla
Content Creator: Leonard Krähahn
Composing/Production: Leonard Krähahn, Alexander Schon
Music Artist: Oliver Koletzki
Media Agency Mural: Steffen Ansorge, Havas Media
Media Agency Social Media: Katharina Ebenau, Havas Media
Event Agency Mural: Daniel Klenke, cross*contacts

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