Description
In Colombia, every customer has a unique and peculiar way of relating to money.
Some still preserve ancestral rituals and pay in cash. Others have taken a first evolutionary leap and migrated to the world of transfers… although their money still takes hours to arrive. Further along, we find those who move their money from app to app, without much skill. And finally, at the top of this evolutionary chain, a new species appears: the BBVA customer.
A customer who has already discovered how to receive their money instantly and send it for free to any person, bank, or digital wallet through Instant Transfers from the BBVA App.
This professional campaign titled 'Wild Transfers - BBVA' was published in Colombia in April, 2025. It was created for the brand: BBVA Colombia, by ad agency: DDB. This Film medium campaign is related to the Finance industry and contains 4 media assets. It was submitted 3 days ago.
Credits
• Agencia • DDB Colombia
• CEO • Xavier Serrano
• CCO & President • John Raúl Forero
• VP Creative • Juan Carlos Chaves
• VP Planning • Juan David Franco
• Planners • Camilo Barragán
• Head of Art • Javier Soler
• Creative Director • Antonio López
• Creative Director Associate • Nicolás Franco
• Brand Lead Account • Tatiana Castellanos
• Senior Account Executive • Maria Camila Guarnizo
• Art Directors • Sara Nieto / Juan Daniel Bustos
• Copywriters • José Guillermo Rojas / Pedro Gonzáles Villegas
• Motion Designer • Edward Fabian Rojas Villamizar
• Production • Primo / Dragonfly
• Director • Gina Medina
• Photography • Lucila Blumencweig
• Client • Diana Padilla / Juana Vergara
