Tomás Pola — Turning curiosity into quality

Bavaria wanted an educational platform to talk about the quality of its ingredients.
But instead of explaining processes, formulas or technical data, we started from something much more human: questions.
People don’t learn about beer in classrooms.
They learn in conversations.
Among friends, couples and families asking simple but powerful questions:
Why is the bottle green?
Why is dark beer dark?
Does taste really change?
So we created Tomás Pola, a character who doesn’t know about beer because he studied it, but because he loves it.
A former psychologist turned beer enthusiast, who answers everyday questions with passion, humor and cultural insight.
Through short-form entertainment content, Tomás Pola became the voice that connects curiosity with craftsmanship — showing that every beer made by Bavaria is quality beer.
Because quality isn’t something you explain.
It’s something you understand when the right question is asked.