Description
A Carabiner is a specialized type of a metal loop with a spring-loaded gate used to quickly and reversibly connect components and widely used in rope-intensive activities such as climbing and outdoor activities. We want to communicate the strongest carabiner from Consina and drawn inspiration from wildlife iconic predators and their prey – and how they would “NEVER LET GO”.
This professional campaign titled 'Wild Life' was published in Indonesia in October, 2019. It was created for the brand: Consina, by ad agency: Lotus:H. This Print medium campaign is related to the House, Garden and Recreation, Leisure industries and contains 3 media assets. It was submitted over 3 years ago by Creative Group Head: Dennan Ahmad of LOTUS:H.
Credits
Advertising Agency: LOTUS:H, Jakarta, Indonesia
Chief Creative Officer: Woon Hoh
Executive Creative Director: Dino Mojica
Creative Director: Ramdhan Hidayat
Creative Group Head/Copywriter: Dennan Ahmad
Senior Art Director: Dimas Arfiyanto
Associate Account Director: Ivan Christyanto
Account Manager: Rizky Yuliansyah
Account Manager: Uun Sutini
Associate Strategic Planner Director: Wimala Djafar
Head Of Production: Suryo Guritno
Print Producer: Agung Prabowo
Senior Producer: Rini Susanti
Production House: Illusion CGI Studio
Post Production: Illusion CGI Studio
