We all need some me-time. And we all deserve to spend that me-time the way we want. Whether that’s reading a book, watching TV, going for a run or playing a mobile game. Fact is, however, when playing a mobile game while grabbing some me-time, people tend to feel a bit guilty. FCB Happiness and Slotomania wanted to counter that feeling by giving a reason to play, any minute of the day.
whyitsokaytoplay.com – a real-time video clock that runs perfectly in sync with your local time and shows you a different video for every single minute of the day. Each 60 seconds unveils a unique video, with a script based on surprising data found about that specific moment in the day, turning each minute into a unique insight and an original reason to play. Those 1,440 facts were turned into 1,440 pieces of content – one for each minute of the day.
This professional campaign titled 'Why it’s okay to play Slotomania at 7:11 AM, Why it’s oka...' was published in Belgium in October, 2017. It was created for the brand: Slotomania, by ad agency: FCB. This Digital medium campaign is related to the Gaming industry and contains 2 media assets. It was submitted over 6 years ago.
Advertising Agency: FCB Happiness, Brussels, Belgium