Description
Burger King Stole the Show from the Hot Dog at the World Baseball Classic
During the World Baseball Classic in Puerto Rico, Burger King and de la Cruz Ogilvy tapped into one of baseball’s most iconic traditions: the hot dog. The brand teased what appeared to be the launch of its own version, sparking curiosity among fans across social media.
However, there was no new product. Instead, Burger King simply turned its signature Whopper® on its side, revealing that from a certain angle it could resemble a hot dog. This playful visual twist allowed the brand to insert itself into the baseball conversation without changing its menu.
The idea extended beyond digital with out-of-home placements, a flipped Burger King logo at a restaurant, and a “Whopper Dog” cart near Hiram Bithorn Stadium, where fans could experience the concept in real life before entering the games.
By reimagining its most iconic product, Burger King Puerto Rico managed to momentarily steal the spotlight from one of baseball’s most traditional foods—proving that sometimes a shift in perspective is all it takes to create a culturally relevant moment.
This professional campaign titled 'Whopper Dog' was published in Puerto Rico in March, 2026. It was created for the brand: Burger King Puerto Rico, by ad agencies: de la Cruz and Ogilvy PR. This Content, Digital, and OOH Outdoor media campaign is related to the Food and Sports industries and contains 6 media assets. It was submitted about 2 hours ago.
Credits
President: Carlos Thompson
CCO: Sebastián Bullorini
Creative Director: Rómulo Caballero
Creative Director: Jacint Sotorra
Head of art: Andrés Vergara
Creative: Joshua Rueda
Copywriter: Amsharil Ramsahai
Social Content Creative: Axel Santiago
Editor: Sergio Tirado
Promotions Specialist: Adriana Canales
Production Company: Celeste Films
Video Production: Carlos Escrivá
Public Relations: Raquel Cordero
Head of Account: Miguel Souss
Account Director: Loyda Negrón
Client: Burger King Puerto Rico
