Boss
Personal Trainer
Best Friend
Description
Volkswagen aimed to position its flagship model, the VW Tera, through one of its most compelling features: the Blind Spot Monitor that lets you see what you don’t see coming.
A playful and provocative twist that tells stories about situations you never saw coming—like your sister dating your best friend, your ex with your boss, or your brother with your personal trainer.
This professional campaign titled 'Unexpected Affairs' was published in Bolivia in March, 2026. It was created for the brand: Volkswagen, by ad agency: MccArthy & Co.. This Digital, OOH Outdoor, and Print media campaign is related to the Automotive and Personal Transportation industry and contains 3 media assets. It was submitted about 2 months ago by Creative Chairman & Founder: Henry Medina of McCarthy & Co..
Credits
Advertising Agency: McCarthy & Co., La Paz, Bolivia
CCO: Henry Medina
Copywriters: Mariana Arce, Henry Medina
Art Director: Mariana Arce
AI Creative: Mariana Arce
CMO: Ricardo Aguirre
