With #PrideMonth ending, Dove Caribe wanted to take a stance. The brand declared that diversity should be celebrated all year long, not just one month. Just like its products do in every wash.
Every time a person washes their hands, Dove’s bubbles form an array of colors moving downward. They show a beautiful, natural rainbow that celebrates LGBTQ+ pride, every single time.
So the team at Arco and Unilever PR captured macro shots of the bubbles to proove that our soaps show #PrideInEveryWash
This professional campaign titled 'Pride in every wash' was published in Puerto Rico in June, 2021. It was created for the brand: Dove, by ad agency: Arco. This Print medium campaign is related to the Beauty industry and contains 4 media assets. It was submitted 12 months ago by Copywriter: Gabriel Carrero of Arco.
Advertising Agency: Arco, San Juan , Puerto Rico
Copywriter: Gabriel Carrero
Art Director: Eduardo Veguilla
Digital Artist: Paola Ojeda
Account Supervisor: Kiaralis Morales
Account Executive: Gabriela Mojica
Digital Manager: Carlos Rivera
Creative Director: Jonathan Díaz
Account Director: Luisa Pagán
Director Of Photography: José Gerena
Project Manager: Lidiana Miranda