Description
Product: Oral-B Glide Floss
Insight: When people eat food, food can get stuck in their teeth.
Big Idea: When food gets stuck between your teeth, it becomes all you can think about.
Execution Idea: A split-screen: left shows a well-dressed diner trying to stay composed but clearly irritated. Right side shows an empty seat reserved for the “real date” — a food character the viewer will imagine being there.
This student campaign titled 'Who are you really dating?' was published in United States in December, 2025. It was created for the brand: Glide, by ad school: S.I. Newhouse School of Public Communications. This Static Images medium campaign is related to the Health industry and contains 3 media assets. It was submitted about 2 hours ago by Yanyue Hua.
Credits
School: S.I. Newhouse School of Public Communications
Art Director: Yanyue Hua
Copywriter: Yanyue Hua
Instructor: Mel White
