Live the challenge. Drink it Double.
Schools: The Higher Institute Of Applied Arts • The British Higher School of Art and Design
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Description
This advertising campaign project for Double Dare
is designed to target the youth segment, built around the core
concepts of challenge, excitement, and individuality. The beverage is not presented merely as a flavor, but as a bold experience that reflects different personalities and diverse lifestyles. Each flavor represents a distinct character and a unique situation, encouraging young people to break their routine, embrace new experiences, and live fully in the moment. The visual direction relies on bright, vibrant, and youthful colors that align with the energetic spirit of the campaign, combined with a bold cubic illustration style to
emphasize power, movement, modernity, and challenge.
This student campaign titled 'Live the challenge. Drink it Double.' was published in Egypt, Saudi Arabia, and United Kingdom in December, 2025. It was created for the brand: Double Dare, by ad schools: The British Higher School of Art and Design and The Higher Institute Of Applied Arts. This Design, Digital, and Print media campaign is related to the Drinks (Non Alcoholic), Food, and Media industries and contains 4 media assets. It was submitted about 15 hours ago by shahd ghoname.
