Oral B

White is Great

Agency: Saatchi & Saatchi


They say smile make impression for the first sight, change attitude of other quickly but a big problem is not everyone has impressive smile….so it’s time for we all to take care our teeth to be sparkling white that win all hearts. Oral B 3D White wants to be your helper, giving you a white teeth smile for everybody via online series in a short form of only 15sec but the mightiness of white smile power is shown in a fling of time. Whenever you smile, impression happens to change your life.

This professional campaign titled 'White is Great' was published in Thailand in June, 2020. It was created for the brand: Oral B, by ad agency: Saatchi & Saatchi. This Film medium campaign is related to the Beauty and Health industries and contains 2 media assets. It was submitted about 3 years ago by Secretary: Kanokthip Chantana of The Leo Burnett Group Thailand.


Advertising Agency: Saatchi & Saatchi Thailand and Singapore
Production Company: Puean Production
Sound Production Company: Prodigoious
Chief Creative Officer: Sompat Trisadikun
Chief Creative Officer: Ajay Vikram
Executive Creative Director: Paroon Suthaveepramochanon
Creative Director: Somchai Jiu
Art Director: Salin Chumwong
Art Director: Jocelyn Chabanis
Art Director: Eugene Pua
Art Director: Bernard Tan
Art Director: Sompat Trisadikun
Copywriter: Ruksaporn Pornkeeratikul
Regional Business Director: Penny Sadlier
Managing Director: Weeranuch Duangpikool
Account Management Director: Peerajet Sringean
Group Account Director: Chidlada Gabites
Account Director: Cherylene Chew
Account Executive: Pornpatch Thanaprasitikul
Agency Producer: Sompetch Nuntasinlapachai
Regional Head Of Planning: Jordan Price
Strategic Planner: Paemika Vesaratchpong
Strategic Planner: Kelvin Wang
Film Director: Natavut Leewairoj
Assistant Director: Phiraphong Thongfoy
Production Producer: Warittha Todilokwet
Pm: Kittithep Sampao
D.o.p: Abhisit Prasongsup
Casting: Chutimon Lertvanitchkijkul
Stylist: Angsana Tulakorn
Location Manager: Kornkaew Sriinsut
Editor: Sarawut Kaweethammawong
Colorist: Chaitawat Thrsansri
Art: Nattapong Pokiaw


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