This is family

Agency: Iris


Iris has released a new launch film for adidas x Arsenal’s third kit. ‘This is family’ plays on the unifying power and popularity of Arsenal’s head coach, Mikel Arteta, building the whole film around him and his ‘Team talk to the Arsenal family’, which is shown in the film to be global and diverse.
The film also features women’s footballer of the year Vivianne Miedema and breakthrough academy talent Bukayo Saka alongside his own real family. Arsenal legends Kanu and Dennis Bergkamp also support the message with neat cameos.
The film was directed by acclaimed director Karim Huu Do and was shot entirely during lockdown.

This professional campaign titled 'This is family' was published in United Kingdom in September, 2020. It was created for the brand: adidas, by ad agency: Iris. This Digital medium campaign is related to the Fashion and Retail Services industries and contains 1 media asset. It was submitted almost 4 years ago.


Advertising Agency: Iris , London, United Kingdom of Great Britain and Northern Ireland

Ministry of Jus...


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