LOGO
Logo concept
Poster 1
Poster 2
Poster 3
Poster 4
Outdoors
Social media
Website
Website Navigation video
TV AD
Transportation
Uniform
Electives
Description
“White Gold Quarries” is a rebranding campaign that highlights the economic, industrial, and architectural value of Minya’s white limestone quarries in Egypt. The campaign aims to reposition the quarries from being perceived as a traditional extraction site to being recognized as one of Egypt’s most valuable natural resources. Through a superhero-inspired visual concept, quarry workers are portrayed as the real heroes behind the industry, emphasizing their role in transforming raw limestone into materials that contribute to architecture, construction, and urban development. The red cape symbolizes strength, dedication, and the hidden efforts of the workers whose contributions help shape modern life.
This student campaign titled 'White Gold quarries ' was published in Egypt in July, 2026. It was created for the brand: MSA University, by ad school: MSA University. This Design, Digital, and Integrated media campaign is related to the Industrial and Public Interest industries and contains 14 media assets. It was submitted 3 days ago.
Credits
This campaign is introduced by Malak Sherif Ghareeb, Student at Modern Sciences and technology (MSA)
Faculty of Arts and Design
Graphics and media art department
Unit Supervisors / Prof. of practice Dr. Hisham Nagy
Al Amira Sabry
TA Ahmed Ayman
TA Rawan Hamada
TA Mariam Elnabawy
Music Credits
Music: Ard El Khof (Original Motion Picture Soundtrack)
Composer: Rageh Daoud
From: Ard El Khof (2000)
Director: Daoud Abdel Sayed
